how important is it that mitt romney get under the skin of barack obama or that barack obama get under the skin of mitt romney, and that it can show to the audience? >> well, you know, audiences report that they take as much as 65% of the meaning from how something is said over what it said. so, body language and how he appears on the stage is very important and you know, normally when a candidate against defensive. that he is when they start looking bad and that happens with barack obama. it happened when he told hillary that she was likeable enough. he got defensive and he didn't look very good. and et cetera happened sometimes with governor romney, when he did the $10,000 bet with governor perry. so, it's very important that governor romney stay on offense, keep making the case about the economy and keep pushing an alternative vision that the american people can see as a better path and a better way forward to improving the economic conditions. if he does that, he'll put the president on the defensive. if he allows the president to sort of, you know, divide the audience and talk abo